Hi, I’m Rochelle Be
I built a YouTube channel to over 84,000 subscribers and went from director at a corporate marketing agency to running my own six-figure business.
Now I teach hundreds of people every month how to start and scale their own digital product business.
How I got here
I spent 15 years climbing the corporate ladder, all the way to director. It looked good on paper, but it had drained the life out of me. After a panic attack on my way to a meeting, I knew I had to find a way out.
I tried plenty of side hustles that flopped, then found digital products. My first sale was a $7 planner I made in Canva. I moved off Etsy to my own shop, found Pinterest for traffic, and was made redundant on 30 May 2025. I haven’t applied for a job since.
Now I work when I want, I don’t work Fridays, and I spend more time with my family.
Why I built this shop
I had no design experience, no business experience and no audience. What I did have was a laptop, Wi-Fi and a lot of determination. Everything here, the templates, the AI tools and the bundles, is what I wish I’d had at the start.